At 361 Degrees Africa, we use marketing to create the customer, keep the customer, and satisfy the customer. With the customer as the focus of our activities, it can be concluded that marketing is one of the premier components of business management, the other being innovation.
361 Degrees takes the following means of action for its clients to communicate with end-users, consumers, and external parties: These are:
Advertising:
We ensure a suitable media to convey a message to the target audience including Print Advertising such as newspapers, magazines, brochures, etc, and digital Advertising on Online banners, display ads, social media ads, etc. and broadcast Advertising on Television and radio commercials.
Direct Marketing:
Email Marketing by sending targeted messages directly to individuals via email, Direct Mail by sending physical promotional materials to a targeted audience and Telemarketing by using phone calls to reach potential customers.
Digital Marketing:
Social Media Marketing: Leveraging platforms like Facebook, Twitter, Instagram, etc, Creating and sharing valuable content to attract and engage the audience and Search Engine Marketing (SEM).
Sponsorship and Partnerships:
Identification of potential event or project for supporting or associating to enhance brand visibility and Collaborating with other businesses for mutual benefit.
Brand Communication:
Developing a consistent and compelling message about the brand and brand identity including Logos, colors, and design elements that represent the brand.
Customer Relations:
Addressing customer inquiries, feedback, and issues and Gathering insights to improve products and services.
Public Relations (PR):
Everything you do or say is public relations. We believe PR should be practiced to serve the public interest and to develop mutual understanding between organizations and their publics. Without publicity, there can be no public support, and without public support, every nation must decay.
‣ Our company has extensive experience in developing and activating PR campaigns tailored to meet our clients’ unique business objectives.
‣ Anticipating, analyzing and interpreting public opinion, attitudes, and issues that might impact, for good or ill, the operations and plans of the organization.
‣ 361 Degrees Africa's approach to conceptualizing and implementing effective communication strategies includes conducting primary and secondary research, thorough analysis of target audiences and stakeholders, understanding our clients’ vision and strategic essentials, as well as determining desired perceptions.
‣ Following this process, the 361 Degrees team is empowered to develop influential campaign goals, create key brand and service messages, and identify and activate the relevant communication channels necessary to achieve meaningful business results.
‣ If you don't tell your story, someone else will. Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad. We are delighted by the trust various companies and organizations have in us in handling their public relations aspects.
