Client Brief
Understand the client’s goals, audience, purpose, key messages and desired publication outcome.
From editorial planning and content development to design, production and distribution, 361 Degrees Africa creates publications that inform, engage and represent brands professionally.
“A book without a pulse is like a person without a spirit.”At 361 Degrees Africa, we approach publication from both the editorial and commercial perspective— creating quality content while supporting the business goals behind the publication.
Our publication workflow brings together content, editorial quality, design, legal considerations, branding, distribution and feedback as one coordinated production process.
Understand the client’s goals, audience, purpose, key messages and desired publication outcome.
Develop or curate relevant content with the right tone, structure and format for the intended readership.
Refine language, structure and accuracy while maintaining a clear production timeline and milestones.
Support compliance with copyright requirements and permissions for text, images and other published material.
Create polished layouts using graphics, imagery, charts and client brand elements for a consistent visual identity.
Plan how the publication reaches its target audience through appropriate traditional and digital channels.
Build in ways to collect reader or stakeholder feedback and assess the publication’s effectiveness.
Plan and allocate resources for writing, editing, design, printing and digital distribution.
Our publication portfolio includes magazines developed for regional expos, tourism platforms, fashion and awards programmes, trade fairs and industry conferences.
Tell us the audience, purpose and format. We can help shape the editorial direction, content, design and production plan from concept to final delivery.